Share music videos to Netease and QQ Music streaming services for monetization.

Video Sharing

You can use video sharing to send any video to our promotional channels in China even if you have not distributed your music. 

If you have distributed your music with us and you have an official music video you can use Video Sharing to send your video to all our promotional channels as well as to the streaming services to be made available with your streaming audio. We can get your official music video to Netease, Tencent, Spotify and Apple. 

Video Sharing

There are 2 scenarios when using the Video Sharing service.

#1 Music Promotion

The Video Sharing service is used only for the promotion of your streaming music in China, you do not need to have your music distributed with us if you like to only promote your music.

Your video is used for promotion only to the following channels: QQ video, Youku, Xigua, Toutiao, Douyin, Red and BiliBili. You don't need to have your music distributed with us if you would like to promote your streaming music in China.

Please see the specifications here for your promotional video: 

#2 Streaming Music Promotion and Video Monetizing

The Video Sharing service is used for the promotion of your streaming music in China on the following channels: QQ video, Youku, Xigua, Toutiao, Douyin, Red and BiliBili; and it can also be published on Netease and TME Music (QQ, Kuwo & Kugou Music) alongside your streaming music if it meets the required specifications. (We can also publish your official music video to Spotify and Apple Music.)

If you want your music video published on the streaming services you have to have your audio music distributed with us to Netease and QQ. You will collect royalties from the usage of your music video from these streaming music platforms. Royalties and statistics will be added to your streaming music reports quarterly. 

To have your video added to your streaming music on Netease and TME, your music video must meet the following criteria. 

1.  You must have your streaming music on Netease and QQ Music distributed with Musicinfo for your music video to be deliverable to the streaming services.
   
2. It must be one of the accepted Video Types and must have the identical corresponding ISRC code of the track specified, it can be added in the description.
   
3. You must have the rights to distribute and monetize from the video.

Music video cover picture requirement

1. Size: 1280x720
2. Format: JPG
3. Resolution: at least 72dpi

Video requirement

1. Format: MP4 (preferred)
   
2. Resolution: 1280X720 ultra-high definition and above
   
3. Bitrate: no less than 10000kbps
   
4. Frame rate: no less than 25fps
   
5. Sound Channel: Stereo
   

1. Video Type 
1. Official Music Video
2. Live Performance Video
3. Lyrics Video
4. Short Video
5. Karaoke Video
6. Behind the Scenes Video
   

Video Information

1. Release name
2. UPC (optional)
3. Track Name
4. Track ISRC
5. Video Producer
6. Track Link (optional)
   
7. Video Original Release/Online Date

On Netease Music a video icon will be added to your streaming music track title so people can easily find your video.

On QQ Music a MV icon will be added to your streaming music track title.

Spotify and Apple Music Video Specifications

Purchase Video Sharing

• Related Articles

• Video specifications for Spotify and Apple Music Videos.

  Video Sharing You can use video sharing to send any video to our promotional channels in China even if you have not distributed your music. If you have distributed your music with us and you have an official music video you can use Video Sharing to ...

• Can I get royalties from Music Video Sharing?

  Currently no royalties are collected from music video sharing since video service providers in China do not pay royalties for music videos. Go to Promotion Services

• Can I get royalties from Video Sharing?

  Currently no royalties are collected from music video sharing since video service providers in China do not pay royalties for music videos. Go to Promotion Services

• What is QQ video?

  QQ Video is China’s streaming movie network, where users can also post original content. Original content counts for over 65% of its platform. QQ had about 554 million monthly active users in 2023. You can sign up with WeChat.

• Are music videos monetized on Chinese video platforms?

  Musicinfo does not collect royalties for videos on Chinese platforms. This is also the reason why the video sharing service is listed as a promotion service as well. Go to Promotion Services