Share music videos to Netease and QQ Music streaming services for monetization.

Share music videos to Netease and QQ Music streaming services for monetization.

Video Sharing

There are 2 scenarios when using the Video Sharing service.

#1 Streaming Music Promotion


The Video Sharing service is used only for the promotion of your streaming music in China, you do not need to have your music distributed with us if you like to only promote your music, the video you share will not be monetized and we will not collect any royalties.

Your video is used for promotion only to the following channels: QQ video, Youku, Xigua, Toutiao, Douyin, Red and BiliBili. You don't need to have your music distributed with us if you would like to promote your streaming music in China.

Please see the specifications here for your promotional video: 


#2 Streaming Music Promotion and Video Monetizing

The Video Sharing service is used mainly for promotion of the streaming music in China on the  following channels: QQ video, Youku, Xigua, Toutiao, Douyin, Red and BiliBili; and it can also be shared on Netease and TME Music (QQ, Kuwo & Kugou Music) alongside your streaming music if it meets the criteria.

If you have your audio music distributed with us to Netease and QQ we can also distribute your music video to go along side your streaming music on Netease and TME Music channels. You will collect royalties from the usage of your music video from these streaming music platforms.  Royalties and statistics will be added to your streaming music reports quarterly. 

To have your video added to your streaming music on Netease and TME, your music video must meet the following criteria. 
  1.  You must have your streaming music on Netease and QQ Music distributed with Musicinfo for your music video to be deliverable to the streaming services.
  2. It must be one of the accepted Video Types and must have the identical corresponding ISRC code of the track specified, it can be added in the description.
  3. You must have the rights to distribute and monetize from the video.

Music video cover picture requirement

  1. Size: 1280x720
  2. Format: JPG
  3. Resolution: at least 72dpi

Video requirement

  1. Format: MP4 (preferred)
  2. Resolution: 1280X720 ultra-high definition and above
  3. Bitrate: no less than 10000kbps
  4. Frame rate: no less than 25fps
  5. Sound Channel: Stereo
  1. Video Type 
    1. Official Music Video
    2. Live Performance Video
    3. Lyrics Video
    4. Short Video
    5. Karaoke Video
    6. Behind the Scenes Video

Video Information

  1. Release name
  2. UPC (optional)
  3. Track Name
  4. Track ISRC
  5. Video Producer
  6. Track Link (optional)
  7. Video Original Release/Online Date



On Netease Music a video icon will be added to your streaming music track title so people can easily find your video.



On QQ Music a MV icon will be added to your streaming music track title.